Creativity is the ability to create something new, a kind of a breakthrough, even a totally different way of solving a problem. It may refer to a revolutionary idea or a unique solution. Disney’s theme parks or animated movies, Apple’s iPod and Macintosh computer may all come under this category of revolutionary thinking, which often changes the course of history. It involves discussing an analogy of the problem situation from a very different field. It also undertakes a direct comparison of phenomenon under discussion with some other similar phenomenon. In this context, it is better to say that the more far-fetched the analogy, the greater the probability that the angle suggested by the analogy. Actually, it has not previously been thought of by anybody. Creativity is the ability of a person to conceive something unpredictable, original and unique. Creativity is to generate new ideas, alternatives, solutions, and possibilities in a unique and different way. It is the mirror of how beautifully a person can think in any given circumstance. It can be genetic as well as non-genetic activity. Whether you're a music fan, producer, songwriter or musician, there's no book with more helpful ideas that can help make everything you create in the future better.

Zenasni F, Lubart TI (2008) Emotion-related traits moderate the impact of emotional state on creative performances. J Indiv Differ 29(3):157–167 He did not invent fast food—White Castle and Dairy Queen had long been established—but he changed the process of preparing and serving them. By creating a limited menu, following standardized and uniform cooking procedures, ensuring consistent quality and cleanliness of facilities irrespective of the location and by offering food in an inexpensive way, Ray Kroc brought about a major revolution in the fast food industry through the McDonald’s brand. Amaducci L, Grassi E, Boller F (2002) Maurice Ravel and right-hemisphere musical creativity: influence of disease on his last musical works? Eur J Neurol 9:75–82 AA: There are several. The most significant problem is that one cannot prompt creativity. For many rather complex functions, you can quite simply cue a response with an appropriate question. One can determine if a person remembers a particular event (what did you do on your last birthday?), knows a fact (how many rings does Saturn have?), experienced a stimulus (can you hear the police siren?), enjoys an experience (how much do you like cycling?), and so on. But, as many of us know through our own experience, we unfortunately cannot automatically elicit a cascade of creative thought with a mere prod. We may be trying to be creative when tasked to do so but this is not the same as being creative.h) Building a model of the problem situation and manipulating its components to see alternative outcomes. While all that was happening, two other significant parts of the story happened. I harnessed my own production skills and they became so in demand I started my own studio Cannon Found Soundation, which I still run to this day working with hundreds of bands a year. In that time these two interests collided and I decided to start a blog on the things other blogs weren’t writing about in music and wanted to show all the secrets being hidden, since that’s the most punk thing you can do and punk is the closest thing I have to a religion. SBK: Why does the myth of the “creative right brain” still persist? Is there any truth at all to this myth? SBK: What are the differing brain correlates of insight, analogy and metaphor cognitive processing?

Sieborger F, Ferstl E, von Cramon Y (2007) Making sense of nonsense: an fMRI study of task induced inference processes during discourse comprehension. Brain Res 1166:77–91

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Creativity is the ability to imagine or invent something new. Of course, it is not the ability to create anything out of nothing, but it is the ability to generate new ideas by combining, changing, or reapplying the existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, and practical, ideas that no one seems to have thought of yet. It is also a healthy attitude that helps people take a refreshingly fresh approach to everything—where all permutations and combinations are tested to find better and improved ways of doing things.

This is one of the best guides to making great recordings out there, but in fact, it's not really about recording. Knowledge like this can help many of us "grow up" faster, and gain the wisdom and tools necessary to deal sucessfully with artists as we make records." - Larry Crane (Tape Op Magazine) Under this analogy, the person concerned is asked to release his imagination from real life constraints and, in effect, day-dream. Group members are required to imagine a constraint free solution as in case of enjoying wish fulfilling daydreams. They are also urged to fantasise some perfect solution even if it flies in the face of known scientific principles. The whole process of entrepreneurship is rooted in creation and exploration of new ideas. When an entrepreneur is able to generate a new idea that is feasible as well as efficient, it gives him a competitive edge over competitors. Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. Salmon DP, Galasko D, Hansen LA, Masliah E, Butters N, Thal LJ, Katzman R (1996) Neuropsychological deficits associated with diffuse Lewy body disease. Brain Cogn 31(2):148–165Generally, routinised nature of the work adversely affect the imaginative capacity of the individual and consequently limits the scope of creativity. Due to this reason, science and arts are generally more creative pursuits than the factor work or vocational training programmes. Under this approach, “creativity is identified with openness in expressing feelings, receptivity to ideas, concern for others, desire to grow as a person and actualise one’s potential etc.” In this context, it is feasible to compare creative and non-creative persons from the same profession.